Saturday, February 8, 2025
Latest news
Phillips, Santner shine as New Zealand crush Pakistan by 78 runs | Cricket News Beware Android users! Government warns against risk: How to protect your devices Four Muslim candidates make it to Delhi Assembly Dry days over! Liquor shops to open in Delhi on Sunday, February 9 Civil services prelims exam 2025: UPSC extends last date to apply ā€“ Check details here No one can think of what happened to the daughter of former CM by saying that I will make a big actr... Green forest fire alert in The Democratic Republic of Congo Brainbees Solutions Q3 Results: FirstCry parent narrows net loss by 70% to ā‚¹14.7 crore, revenue up 1... Hollyoaks actor Callum Kerr's grief as mum and husband die in France Sony PlayStation Network down: Outage leaves gamers unable to shop or play, flooding social media wi... 'No concerns over Rohit Sharma's form': India batting coach | Cricket News Donald Trump Harry Meghan: Donald Trump thinks Prince Harry has enough problems with 'terrible' Megh... PM Modi vows to make ā€˜Yamuna the identity of Delhiā€™ in victory speech ā€“ All you need to know Why PM Modi named Anna Hazare in Delhi election victory speech after Arvind Kejriwalā€™s AAP faces pol... SBI Clerk Prelims Admit Card 2025 to be out by February 10 at sbi.co.in, here's how to download when... 6 mistakes the happiest couples avoid early on: Therapist MI Cape Town vs Sunrisers Eastern Cape Live Score: MI Cape Town opt to bat against defending champio... NASA is an obvious target for Elon Muskā€™s axe If not via the App Store, hereā€™s how to download TikTok on Android in the U.S. Opinion | What the success of Wukong, Nezha and DeepSeek holds for the future of China-US rivalry CSIR invents technology to turn biomedical waste into Soil additives, ET HealthWorld Elon Musk DOGE Latest News: 15 minutes to justify 'existence' to 19-year-old DOGE staff: Federal wor... 2nd Test: Australia tighten grip on Sri Lanka, inch closer to series sweep | Cricket News AIIMS doctor points out Indians are consuming more foods that they shouldnā€™t eat, ET HealthWorld Fortis Healthcare Q3 net profit jumps 89 pc to Rs 254 cr, Health News, ET HealthWorld China reaffirms support for Palestinian state after Donald Trumpā€™s Gaza comments Skinny jeans are making a comeback As earthquakes hit Santorini, tourists flee but locals remain resilient Valentineā€™s Love Horoscope for February 8, 2025: Will You Pop the Question on Propose Day? | Astrolo... No level for rupee in mind, market forces decides forex rate: RBI Governor 'Virat Kohli fit for 2nd England ODI,' confirms India batting coach | Cricket News China protests over Panamaā€™s withdrawal from Belt and Road Initiative Congressā€™ hat-trick of zeros in Delhi election: Why Rahul Gandhiā€™s Lok Sabha charm failed to impress... Hamas frees three hostages as Israel begins releasing Palestinians EU signals pragmatic tone as it walks ā€˜fine lineā€™ between China and the US States absorb big increases in Medicaid for sicker-than-expected enrollees after COVID-19 pandemic, ... Demand for a comprehensive investigation into rising maternal deaths, ET HealthWorld 'Everyone's excited': David Warner confident as Dubai Capitals eye ILT20 glory | Cricket News Did Sandeep Dikshit cost Arvind Kejriwal New Delhi seat as Parvesh Verma wins by just 4,000 votes? The fear of Delhiites, everything stopped, carts started crawling on the streets, stampede -like cir...
HomeOpinionMint Quick Edit: Should IndiGo and Mahindra be in a standoff over...

Mint Quick Edit: Should IndiGo and Mahindra be in a standoff over ā€˜6eā€™?

When Mahindra showcased two of its upcoming electric sport utility vehicles (SUVs) last week, it wouldnā€™t have expected a challenge from a high-altitude carrier of passengers.

But, as reported, Indiaā€™s largest airline IndiGo has taken Mahindra Electric Automobile Ltd to court for using ā€œ6e” in the name of one of those new SUVs.

- Advertisement -

Its objection: IndiGo already uses 6E as an identifier or airline code issued to it by the International Air Transport Association. Its use for Mahindraā€™s new vehicle would cause confusion and dilute its brand, IndiGo reportedly contends.

On its part, Mahindra has said that it is looking for an ā€œamicable settlement.” That shouldnā€™t be very hard to arrive at, given that the two companies operate in different sectors of transportation which do not easily get mixed up by consumers at large.

While IndiGo uses 6E as a prefix for flight numbers and clearly considers it valuable intellectual property, to be protected, itā€™s unclear how an electric SUV model named BE 6e (possibly a play on how it sounds) could impact the air carrierā€™s business.

If anything, that moniker being used by a ground vehicle might actually serve as a reminder of the brand IndiGo.

Source link

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Recent Comments