Over the past three decades, the entertainment and tourism industries in mainland China, Macau, and Hong Kong have experienced a remarkable transformation. For marketing leaders like Jeremy Walker, this evolution has led to new ideas and approaches to effectively engage consumers.
Walker’s journey began in the UK, where he completed a Business Studies and Marketing degree. His friendships with students from Hong Kong sparked a fascination with Asia that led him to Hong Kong just six weeks after he graduated.
“Hong Kong has always had an extraordinary entrepreneurial spirit,” he reflects. “There’s always someone willing to help.” This welcoming environment set the stage for his successful career.
An entrepreneurial spirit
After browsing through the Classifieds in the South China Morning Post, Walker landed his first job in PR. There, he had the opportunity to hone his media relations and client engagement skills, which led him to the booming golf industry in China in a sales and marketing role.
